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Competitive reaction in test marketing : a Bayesian solution by Johny K Johansson - Free PDF Download & Read Online | eBookmela
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Competitive reaction in test marketing : a Bayesian solution
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1974
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Competitive reaction in test marketing : a Bayesian solution
Johny K Johansson
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Donald M Roberts
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203
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University of Illinois at Urbana-Champaign College of Commerce and Business Administration
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OVERVIEW
Library Tags
Marketing research
New products
Bayesian statistical decision theory
Bibliographic Information
Title
Competitive reaction in test marketing : a Bayesian solution
Creator
Johny K Johansson, Donald M Roberts, University of Illinois at Urbana-Champaign College of Commerce and Business Administration
Topic
Marketing research
,
New products
,
Bayesian statistical decision theory
Date
1974
Publisher
[Urbana, Ill.] : College of Commerce and Business Administration, University of Illinois at Urbana-Champaign
Language
English
Pages
60
shiptracking
i0028
associated names
Roberts, Donald M; University of Illinois at Urbana-Champaign. College of Commerce and Business Administration
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