About this Book

Through its video-game system, Nintendo has dominated a growing industry & has transformed itself into one of the world's most successful & influential corporations. The success of the Nintendo invasion is one of remarkable invention & marketing, but it also depends on a ruthless scorched-earth policy rarely seen in any industry. The company uses whatever is required -- threats, intimidation, coercion.Ó Nintendo has swallowed up the toy & electronic-game industries & has set its sights on the entertainment, consumer electronics, communications, & computer businesses.